SWOT analysis on Apple company Research Paper Example | Topics and Well Written Essays - 1000 words

SWOT analysis on orchard apple tree company - Research study ExampleSWOT Analysis Strength orchard apple tree has been known for its innovation strategy and is one of the well-nigh successful companies. The company is known for its innovation, its unique ability to design and develop the companys direct systems. The readiness of the company lies in providing the customers with new product and solutions with a superior ease of use. The company coronation in the research and development along with marketing and advertisement also adds on to the list of its strength ( apple Inc.-a, 2011, p.1). The company products ar in highschool demand for example, sale of iPod increased and about 100 trillion iPods were sold making it the fastest selling music player in history (orchard apple tree Inc.-b, 2011). The sale of its notebooks products are also very strong and represent a huge contribution to Apples income. Apple is one of the most influential and established brand in the world an d thus has a cut back of loyal customers who advocates the brand. The brand not only attracts new customers but also retains them. Weaknesses It was reported that Apple iPod Nano had imperfect screen. Apple has admitted that there was problem with its new iPod Nano due to a manufacturing problem. The company claims that this problem has affected little than a 10th of 1% of all the Nanos shipped (BBC News, 2005). The music industry have demanded to increase the price of its music downloaded file as many of the music industry makes money from iTunes rather than from the sales of the original CDs. match to Steve Jobs, Apple has made a sale of more than half a billion songs with its iTune Music storage capturing about 82% of the market share in US (Cohen & MacCentral, 2005). The product life cycle of the products of Apple is very short and thus revenues depend on the launch of new products and services. Market share of Apple is behind from its competitors such as Microsoft. Opportu nities As more and more consumers are getting individualistic and cognizant about a brand, Apples opportunity is to target those set of consumers. Apple erect issue more new models to cater to the needs of its customers. Apple has an opportunity to develop its iTunes into mobile phone format. Downloads could be available through USB cables, new technology and strategic alliances which would offer a wide opportunities for Apple. The music can be downloaded from Podcasts and played on the iPods where the listener can subscribe for free and revenue can be generated from sales of various another(prenominal) downloads. Another opportunity lies with Apple is with the companys smart phones. At present Samsung has outshines Apple smart phone thus giving an opportunity to Apple to come up with new features and capture the market share (Whitney, 2011). Since the PC and mobile industry is growing at a steady rate, thus Apple being one of the successful brands has a wide opportunity to exp lore and expand itself into other countries such as into Asia. There has been an increase in the demand for online music and other applications such as the cloud making a room for Apple to expand into these sectors and generate high revenue. Threats The biggest threat for Apple comes from the high level of competition from the technology markets. A successful market attracts competitors and Apple works hard on its Research and Development and in its marketing tool to retain its warlike position. The popularity of