SWOT Analysis Of Chesterhill Produce Auction - 903 Words

Chesterhill Produce Auction is a hub, similar to a farmer’s market, where local farmers sell their produces similar to the farmer’s market, where produce is sold, commonly in large numbers., to a group of consumerCrops are brought to the auction usually by the Amish people and other farmer’s. The Chesterhill Produce Auction collect its profit in three different ways, which are the produce sold at the auction, Country Fresh Stops, and the buyer program. This paper will focus on the Country Fresh Stops; specifically, explore the four aspects of SOWT analysis: Strengths, Weaknesses, Opportunity, and Threats. The first two of SWOT analysis (Strengths Weaknesses) are internal factorsthings within of the Country Fresh Stops that couldd help†¦show more content†¦Operating at rural places to low-income households that may prevent it from gaining high revenue. Also, Brian Vadakin mentioned that Chesterhill Produce Auction sells its produce to five Country Fresh Stops, which are Cee-Dee, LS Drive Thru, McArthur, Chauncey, and Shriver’s Pharmacy. Those stops are in Athens or in near counties and they are considered Appalachian areas. For instance, Athens rate of poverty is 56.9% and Morgan with 21.4% (Data USA). The Country Fresh Stops as mentioned that they obtain the produce for Chesterhill Produce Auction, then sell it to individuals or households. Yet, if they could not sell the produce it is loss for Country Fresh Stops and a win for Chesterhill Produce Auction. III. Opportunity: Improve community health Center for Farmland Policy Innovation (CFIP) researched that 24% of rural households have to drive 10 minutes to a retail food store, so it is much easier and quicker to purchase from fast-food restaurants. Further, the larger stores offer fresh produce and meat, but those stores have standards and rural communities do not correspond to the standards (Country Living, 2011). Therefore, the rural people depend on convenience stores or small grocers that are offering affordable or healthy produce as larger stores. The Food Desert keeps improving in Athens, Meigs, and Morgan counties because of Country Fresh Stops (Country Living, 2011). Reliance on precooked meals and additive-infused is a problem in rural